Tuesday, November 17, 2009

Brazil's Innovative Water Conservation and Israeli Technology

Since their recent successful bid for the Olympics, Brazilian officials have become concerned that they will face a real strain on their water resources with the influx of visitors expected during the Olympics. To help cope with this problem, they've turned to Israel.

Brazil is not a particularly water poor country, but nonetheless, it's officials have made a decision--reflective of great foresight--that the water cannot be squandered and that now is the time to work towards conserving it. Brazil has already begun innovative water saving activities, such as this television spot about how urinating in the shower can save water. Apparently, it's working!

Brazilian officials will be turning to Israel for the Water Technologies (WATEC) confernce to be held begining today (November 17) in Tel Aviv. The confernce is expected to attract experts from around the world to discuss tools for efficient use of water, new technologies to help with water conservation and sustainable development.

Israel has already been branded the "Silicon Valley" of water technology for its global leadership in this feild and WATEC is just an example of this. It's also an example of how countries with no obvious interests in common (Brazil and Israel) can be brought together to cooperate and to build bridges and relations by sharing ideas about that universally needed, precious resource, water.

1 comment:

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